1. Let’s get #InflatableChat started > Q1: How are toy industry marketers currently using inflatables?
    December 23, 2011 11:06:32 AM EST
  2. A1: Replica toys for retail promotions, & Toy Fairs #inflatablechat
    December 23, 2011 11:07:24 AM EST
  3. A1: Inflatables have been used at previous @ToyFairNY hosted by @ToyIndustryAssn #InflatableChat
    December 23, 2011 11:07:49 AM EST
  4. A1: We’ve seen a lot of product replicas and mascot replicas used at toy fairs. #InflatableChat
    December 23, 2011 11:08:55 AM EST
  5. Q2: What challenges do toy marketers face when planning inflatable purchases? #InflatableChat
    December 23, 2011 11:12:28 AM EST
  6. A2: The biggest challenge is timing. Orders should be placed no later than 8 weeks before the event. #inflatablechat
    December 23, 2011 11:13:07 AM EST
  7. A2: Knowing the space they will have available at events #InflatableChat
    December 23, 2011 11:13:15 AM EST
  8. A2: Toy marketers have to plan for electricity needs at events. There are also fire codes (fabrics) when working indoors. #InflatableChat
    December 23, 2011 11:14:12 AM EST
  9. A2: Selecting a custom inflatable that can be used in many different situations, getting a ROI from their purchase. #InflatableChat
    December 23, 2011 11:14:30 AM EST
  10. Q3: Which types of inflatables work best when marketing for the toy industry? #InflatableChat
    December 23, 2011 11:16:37 AM EST
  11. A3: Product replicas, Mascots, Costumes and Package replicas #inflatablechat
    December 23, 2011 11:17:37 AM EST
  12. I would have to say product replicas – Imagine if you saw a giant ‘Mr. Potato Head’ from @Playskool at an event! #InflatableChat
    December 23, 2011 11:17:35 AM EST
  13. A3: With kids for a target: really big, colorful inflatables work best for toy marketing. #InflatableChat
    December 23, 2011 11:18:49 AM EST
  14. Q4: How can inflatables integrate with other marketing tactics at events & promotions? #InflatableChat
    December 23, 2011 11:21:37 AM EST
  15. A4: This could be and Archway, Interactive such as an arena for Nerf products with barriers
    December 23, 2011 11:22:41 AM EST
  16. A4: I’m going to go with QR codes and photo opps for sharing with online social networks. #InflatableChat
    December 23, 2011 11:22:44 AM EST
  17. A4: because inflatables can be custom designed they can fit right into any campaign that is currently running! #InflatableChat
    December 23, 2011 11:25:53 AM EST
  18. A4:Getting customers interacting with the display really gives them a good feeling about the product and company #inflatablechat
    December 23, 2011 11:25:48 AM EST
  19. @Landmarketer No chat next week (Dec 30th). We’ll be back Jan 6th to talk stage productions! #InflatableChat
    December 23, 2011 11:28:05 AM EST

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